Most educated rural youth migrate to cities in search of job opportunities since their villages offer little or none. These helpless youth have no choice but to leave their families and the proud village culture behind and flock the cities with the hope of making a decent living. The impressive economic progress the country is experiencing today is only limited to the urban areas and benefiting middle class and above. This progress will not sustain on long term unless the rural India is brought into nation-wide development.

A group of successful and likely minded professionals, with the intention of doing their little mite to address this dire need, have launched an initiative to set up business processing centers in the rural areas.

Remote processing of non-critical business transactions such as data entry, simple book keeping, expenses handling, document digitization and archival, etc., requires very basic infrastructure with reliable network connectivity and enthusiastic youth who can be trained. Today, most of the corporations are getting this kind of work done in metros by luring people from outside the cities. These companies can benefit immensely by taking the jobs to the people where they are rather than bringing people to the jobs. When we can successfully break the stigma of offshore among the Western Industry, there is no reason why we can’t stretch the same concept to our own rural areas and bring similar cost benefits to the domestic organizations. Hence the initiative is christened as RuralShores.

The initiative incorporates the following operating principles:

Training is a critical part of the program and the employees are provided minimum 3 months of training in basic English and computer skills.

Preference is given to people with disabilities and from low-income family.

Jobs are offered in accordance with education levels and profile.

Each center is run as a professional business for profit to ensure sustainability.

The basic human values and ethics will be the pillars of the entity.